About
Hi! Hej! 你好!
I’m Chiao (sounds like the Italian "ciao"😉). I was born and raised in Taiwan, and now based in Sweden.
Design and sustainability are my passion. I genuinely believe design has the power to leverage technologies to bring positive impacts to our world.
As a designer, I’ve been described as diligent, organized, empathetic, warm, and open to criticism. I am highly trusted in communicating, building alignment, conducting research and turning insights into design.
Before studying UX design at Hyper Island, I ran Sweden’s pioneering zero-waste store, Gram Malmö, as the store manager.
By providing an alternative grocery shopping option of unpackaged and locally-sourced products, the store made enormous environmental impact by reducing plastic waste, food waste, and carbon emission.
I developed the business during its startup stage to steady growth, peaking at 33% growth in annual revenue. I was equipped with entrepreneurial skills, such as operation management, branding, sales & marketing, and product & service development.
I realized the power of technologies first-hand when I developed digital services for the store. It motivated me to seek a career in UX design to make greater impact.
In my down time, I read, write, cook (Chinese cuisine, anyone?), bake, meditate, travel, exploring fun stores, practice yoga and Thai boxing, and cuddle with my two cats, Shiro and Gogo.
More about me, if you’re interested:
Core skills
UX Research & Design (See example)
User journey, design thinking, competitive analysis, survey, interview
A/B testing, synthesis, ideation
User flows, information architecture, wireframing, prototyping
UI Design (See example)
Design system, responsive UI Design, low-fidelity and high-fidelity design
Business Development (See example)
Operation management, branding, sales & marketing, business strategies
Product & service development, staff and inventory management
Soft skills
Communication and meeting facilitation
Self leadership, teambuilding and alignment
Cross-functional collaboration
Presentation, workshop facilitation
Knowledge in coding
HTML, CSS, Java Script, React, Bootstrap, GitHub
Honors & awards
Winner of Ericssion Speculative Design Sprint “Imagine Harder,” facilitated by Near Future Lab
Panelist at KNA Live AI Event at the Pot, Karlskrona
What people say about me...
“She is the kind of engaged person you want to include in all teams to keep their energy and focus on end result with high ambitions.”
- Henrietta Silvanius | former colleague | co-owner | Nuelab
“Wu-chiao creates an enjoyable work environment where collaboration is easy. She is able to set a clear strategy, roadmap and goals, and creates a safe space.”
- Catarina Vasconcelos | former subordinate | sustainability impact developer | IKEA
“Her keen eye for design, user empathy, and relentless pursuit of excellence significantly elevated the overall user experience. Her expertise played a pivotal role in the project's outcome.”
- Vipijan Visuvalingam | former client | co-founder | mentatt
“Wu-chiao’s precision and attention to detail ensure that every design decision is well-founded. Her communication skills and ability to work effectively have been key factors in our team's success.”
- Claudia Losciale | former client | co-founder | historical parts
“Wu-chiao is hard-working but also knows how to set boundaries and delegate so she and those around her can work optimally.”
- Rowan drury | former supervisor | founder | gram malmö
“Wu-chiao’s exceptional leadership and communication skills were pivotal to our team's success. Wu-Chiao's ability to inspire and motivate her colleagues, while maintaining clear and effective communication, was truly remarkable.”
- farnoosh dahesh | former colleague | Architect & graphic designer
